Canadian wine veterans launch new VQA brand

Note: Press release issued on Canadian wine industry veterans, Allan Jackson and Andrew von Teichman, introducing a new VQA wine

Canadian wine industry pioneers Allan Jackson, co-founder of Jackson-Triggs Estate Winery, and Andrew von Teichman, a former Vincor Canada and Pelee Island Winery executive, have joined forces to launch the Generations Wine Company and will launch their first Ontario VQA brand release called ‘Union’ in August 2010. As a “virtual” brand with no winery and no vineyards, the Generations Wine Company have sourced premium VQA wines from a number of Niagara wineries, and have produced a red and a white blend. The wines have been made by Jackson in a new-world style, to exemplify what Ontario does best. The blended wine content, modern package with a screw cap closure and an attractive retail price (LCBO, $13.95 Union White VQA #197145 Union Red VQA #197152) aim the wines to appeal to a younger demographic (aged 20-35).

“We are very proud to announce this new venture, and launch this new chapter in our careers within the Canadian wine industry,” says Allan Jackson, co-founder, Generations Wine Company. “Our intent with the Generations Wine Company is to take a hand-crafted approach to creating a contemporary, classic wine in an unorthodox fashion,” says Allan Jackson.

“Using our combined expertise and experience, Allan and I have guided every element of this new venture – from blending the wine, to developing the visual aspects of our new brand,” says Andrew von Teichman, co-founder, Generations Wine Company. “We’ve both gone from being key managers of Canada’s largest wine company to the only staff of Canada’s newest wine company. Thus far, the process has been extremely rewarding,” he continues. “We’re looking forward to introducing our first release.”

To purchase Union wines, please look for it in LCBO stores next month (Union White VQA #197145 Union Red VQA #197152). Visit Union online at www.unionwines.com.